The media campaign called Acceptance, which is a part of Inclusive Early Childhood Education and Care project who’s goal is raising public awareness about the importance of accepting differences in the earliest age and development of the inclusive society, is now running.

The media campaign started on October 31st, 2019. With the airing of TV and radio commercial and billboard instalment all across Serbia.

The TV video Acceptance, as well as other videos that will be broadcast in the later stages of the communication campaign, were filmed in kindergartens Sanjalica and Ježurak in the municipalities of Palilula and Čukarica. These institutions are the recipients of grants awarded to cities and municipalities across the country to support programs to improve accessibility, equity, capacity increase and support for families to develop parenting competencies. In addition to representatives of pre-school institutions, support to the process of creating and producing video clips was provided by the Institute for Sport and Sports Medicine of the Republic of Serbia.

The media campaign “Acceptance” is also implemented through social networks and PR activities. The TV commercial can be seen below:

As part of the second round of the ECEC Project Grant Scheme, under which grants are awarded to LSGs for the implementation of the early childhood education and care activities, the ECEC Project Management Unit organised trainings for the representatives of LSGs on the preparation of project proposals.

The three one-day training sessions were held on October 29th–31st, 2019 in the “Radojka Lakić“ Student Resort on the Mount Avala, Belgrade.

The sessions were attended by 80 representatives from 22 local self-government units. Apart from the LSGs representatives, the trainings were attended by the representatives of inter-sectoral committees and the LSGs partner organisations:

• preschool institutions;
• social care centres;
• health care centres;
• Red Cross;
• NGOs.

As a follow-up to the successfully held trainings on preparing project proposals, as of November 2019 the ECEC Project Management Unit will announce the Second invitation for submitting project proposals to be financed from the ECEC Project Grant Scheme proceeds.