The beginning of the media campaign Acceptance Inclusive Early Childhood Education and Care (ECEC) Project

The media campaign called Acceptance, which is a part of Inclusive Early Childhood Education and Care project who’s goal is raising public awareness about the importance of accepting differences in the earliest age and development of the inclusive society, is now running.

The media campaign started on October 31st, 2019. With the airing of TV and radio commercial and billboard instalment all across Serbia.

The TV video Acceptance, as well as other videos that will be broadcast in the later stages of the communication campaign, were filmed in kindergartens Sanjalica and Ježurak in the municipalities of Palilula and Čukarica. These institutions are the recipients of grants awarded to cities and municipalities across the country to support programs to improve accessibility, equity, capacity increase and support for families to develop parenting competencies. In addition to representatives of pre-school institutions, support to the process of creating and producing video clips was provided by the Institute for Sport and Sports Medicine of the Republic of Serbia.

The media campaign “Acceptance” is also implemented through social networks and PR activities. The TV commercial can be seen below: