MEDIA CAMPAIGN ACCEPTANCE ON SMALL SCREENS AND RADIO STATIONS

Let’s show the little ones that we’re not just big by growth. Let’s accept differences, the way children do it!

The realization of the media campaign called Acceptance of Inclusive Early Childhood Education and Care (ECEC) Project continues this year as well. The goal of this campaign is to raise awareness of the general public about the importance and significance of accepting diversity from an early age.

The media campaign began on September 14^th, 2020, and is implemented through national TV stations, local radio stations, as well as through online communication channels.

The TV spot Acceptance was filmed in the kindergartens Sanjalica and Jezurak in the municipalities of Palilula and Cukarica. These two institutions are also the winners of grants awarded to local governments in Serbia in order to improve the quality and conditions of the preschool education system.

We remind you that in the previous period, the media campaign Support was realized (May and July 2020.) through online channels, daily press, billboard campaigns and TV channels.